The Arm Our Youths Health Campaign

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ABS News report: Flag-off Ceremony of the OCI Foundation's Arm Our Youths Health Campaign (10/09/19)

NTA News report: Flag-off Ceremony of the OCI Foundation's Arm Our Youths Health Campaign (10/09/19)

V interview by an OCI Foundation delegation on the Arm Our Youths Campaign

The Arm Our Youths (ArOY) Campaign

The Arm Our Youths Campaign, otherwise known as the “ArOY Campaign”, is a health promotion initiative of the OCI Foundation. It started 2019, following the Foundation’s two years of annual heath symposium on breast and cervical cancer preventive techniques.


At the OCI Foundation, we believe that, for breast and cervical cancer awareness campaigns in Nigeria and other low to lower-middle income countries to be sustainable, affordable and all-encompassing, they need to target young, mostly-teenage adults in high schools. Inclusion into the regular academic curriculum of the schools, along with repeated teachings and in-built assessment systems across each of the final three years of Nigerian high schools, are the cornerstones of the ArOY campaign.


The idea, plans and approaches of this campaign are primarily the brain-child of the OCI Foundation, and have been developed through some input from the Harvard Medical School, Boston, the United States of America.

Components of the Campaign:

The need for the ArOY campaign is urgent, and needs to reach a lot of women as soon as possible. As such, the program is premised on a slogan that reflects all these.  We therefore aim to Arm Our Youths by . . . Arming them Young, Arming them Now, and Arming them All.


Specific Aims

The ArOY Campaign was designed to introduce breast and cervical cancer preventive campaigns into the academic curricula of all high schools across Nigeria. This will be in phases, with Anambra State, our primary locality, being the first state to benefit. This was successfully flagged off after a 3-day ceremony from September the 10th to the 12th, 2019, following a colorful, star-studded event at the main auditorium of the Nnamdi Azikiwe University, Awka, Nigeria. To see all the pictures of this event, click HEREHERE.

Thereafter, the campaign is to be extended to the rest of the senior secondary schools (SSS) in all other Nigerian states and geopolitical zones. The roll-out across the Nigerian nation is expected to be complete on or before the Year 2025. Deliberations for this roll-out is already ongoing, with high-level meetings consultations taking place between the OCI Foundation and major stakeholders. Pictures of some of these are available HERE, HERE and HERE.

For the primary targets, there are 3 main aims:


Firstly, it is to increase the proportion of all (male and female) senior secondary (high) school students with correct knowledge of the Early Symptoms, Risk Factors and Preventive Practices of the two cancers.


Secondly, we aim to increase the proportion of female students that practice monthly breast self-examination (BSE). To this end, the CerviBreast App was successfully into the Android Google App Store in September 2019. This is freely available, and is designed to stimulate compliance to this life-saving practice by sending monthly reminders.


Finally, we hope to ensure that the knowledge gained from our interventions are sustained, and we hope to achieve through this through sustained and prolonged engagement to the necessary teachings in the decades to come. We ensure “engagement” by ensuring that the teachings are repeated for each student cohort as they go through SSS classes 1, 2 and 3, and, at each level, in-built assessment systems incorporated to the Campaign means that there are examinations and quizzes.



Since 2017, the OCI Foundation has been at the vanguard of youth empowerment on preventive measures against breast and cervical cancers for female senior secondary school students in Otuocha Educational Zone of Anambra State, South-eastern Nigeria. This program has been a resounding success, with excellent feedbacks from guests and participants alike.


However, due to the limitations enforced by limited space and finances, we can only reach out to a few hundreds of participants at any point in time. And we have no way of sustaining the lessons imparted on these participants one they graduate from high school.


The ArOY Campaign was developed from these experiences of the OCI Foundation, and is designed to have a permanent solution to them.


Campaign Rationale


Statistics linked to breast and cervical cancers highlight the burning platform they pose in Nigeria and other developing countries, as well as the urgent need for preventive actions. In 2012, for instance, these countries accounted for 445,000 (84%) of all cervical cancer occurrences, along with 270,000 (85%) of the resultant deaths.1 In Nigeria, about 50.3 million women aged 15 years or more are at risk of cervical cancer, and about 8,240 of the 14,089 that had the disease in 2017, died.2 Projections have it that, by the year 2025, cervical cancer deaths may rise by 63% among affected women aged “≤ 65”, and 50% for those “> 65” years.3


Breast cancer, on the other hand, was responsible for 571,000 global deaths in 2015,4 and its incidence has risen steadily from 1-in-20 women in 1960, to the current 1-in-8.5 Incidences in developing countries are historically lower than that seen in developed countries, but the gap is closing considerably. Unfortunately, outcomes from these developing countries remain poor, with five-year survival rates of about 10%, compared to 70% in developed countries.6


Poor knowledge of preventive strategies,6,7 along with the almost non-existent government-sponsored vaccination and screening programs in Nigeria and other developing countries,1 contribute to these poor statistics. Despite the apparent show of concern from the concerned governments, limitations in funds mean that this unfortunate trend will most likely continue. The implication, therefore, is that direct empowerment of women, through health campaigns, present the most realistic and affordable intervention measures in these countries.


Such campaigns are known to improve knowledge, preventive practices, screening uptake, and the adoption of positive behaviours.8 Combined, these will ultimately reduce the cancers’ incidences.3  For the foreseeable future in Nigeria, these campaigns actually remain the only realistic options available to millions of women, and underlines the need to take seriously the innovative, high-impact, and low-cost approach proposed in this project.


The measures adopted in the ArOY Campaign were primarily by the observations of the OCI Foundation, through evaluations of her anti-cancer campaigns since 2017. Peer-reviewed articles, published by a team lead by the Foundation’s President in journals of international reputation, would reveal the basis for these programs. 9-12 Direct access to the concerned publications can be found HEREHERE, HERE, and HERE.


However, a full journal article discussing all of these is available here:



We are mindful of the fact that changes like those being proposed in the ArOY Campaign are not easy to push through. We anticipate that there may be difficulties to surmount, if we are to translate our dreams and vision, to effective realities. We have set up a comprehensive 28-man Implementation/Steering Committee, made up seasoned and experienced stakeholders and technocrats. The Committee is tasked with ensuring that the curriculum, along with its implementation, is not only all-encompassing, but also culturally, socially and religiously acceptable to all. The members can be seen HERE.


As such, we have identified, and are hoping to collaborate with the following:

  1. The Anambra State Government: Led by the State Governor and the First Lady of the State, as well as the Commissioners for Health, Basic Education, Women Empowerment, Youths, and others, we hope to effectively introduce the ArOY within the state in 2019-2020;
  2. Program Champions: We have engaged seasoned technocrats and passionate personalities in Anambra State to be part of this program. So far, we have Lady Joy Ulasi, the immediate past Chairman of the PPSSC, Anambra State, as well as Dr Chioma Ezenyimulu, the current Executive Secretary, Anambra State Primary Health Care Development Agency, Awka, Nigeria.
  3. Program Sponsor: This sponsorship is non-financial, but exists to ensure co-operation from the highest level of governance. Prof Kate Omenugha, the current Commissioner for Basic Education in Anambra State, who is a university professor, is the ArOY Campaign Sposor. Her Ministry is responsible for sll the high schools in the State.
  4. The Harvard Medical School: The project was reviewed by the tutors from this prestigious school, from which the OCI Foundation’s President underwent a Healthcare Leadership training. Their input and teachings were vital in making the program a complete, realistic and potentially implementable one, while significantly raising its chances of success.
  5. The Nnamdi Azikiwe University, Awka, Nigeria: This University hosted the flag-off ceremony in Anambra State, Nigeria, with the Vice Chancellor, Prof Charles Esimone, in attendance. The institution also assists with the publicity of the Campaign, and have pledged to include its teachings into the orientation programs of its newly admitted students. Some pictures of the interactions with this University are available HERE.
  6. Nollywood: This is the 3rd biggest movie industry in the world, and the largest in Nigeria. About 22 stars from the industry attended the flag-off ceremony of the ArOY Campaign in Anambra State, with one of its most prominent stars, Mrs Ebele Okaro Onyiuke, officially unveiled as the first Ambassador of the ArOY Campaign. Images of the association between Nollywood and the OCI Foundation can be found HERE.
  7. The Innoson Group of Companies Nigeria Limited: The CEO of Innoson Group, Chief Innocent Chukwuma, personally received delegations from the OCI Foundation on a number of occasions, and ensured that his organisation was officially represented at the flag-off ceremony in Anambra State. There are plans to make Innoson Motors, and indigenous Nigerian car brand, the official vehicle of the Arm Our Youths Campaign ahead of the full national roll-out. Interactions between the OCI Foundation and the Innoson Group can be found HERE.
  8. The Anambra Broadcasting Service (ABS), Awka, Nigeria: This State-owned media outfit gave massive publicity to the ArOY Campaign activities before, during and after the roll-out ceremony in Anambra State of Nigeria. The company’s MD, Chief Uche Nworah severally delegations from the Foundation, and ensured a proper representation at the flag-off ceremony. Pictures are available HERE.
  9. The National Youth Service Corps (NYSC), Nigeria, is on board with the OCI Foundation, and are working on a partnership that will see to the delivery of the ArOY teachings for all fresh graduates in Nigeria undergoing the compulsory one year graduate service scheme. Through this partnership, it is expected that 2 to 3 million Nigerian youths will benefit from the Campaign annually, starting from 2020. Pictures from the consultations between the national leadership NYSC and the OCI Foundation can be found HERE.
  10. The Daniel Amokachi Foundation: Established by the ex-soccer star, Daniel “the Bull” Amokachi, this Foundation has taken the lead in championing a course with the national roll-out of the ArOY Campaign across Nigeria. Series of meetings have been held between representatives of the 2 foundations, with some pictures available HERE.
  11. The National Television Authority (NTA) national headquarters, Abuja, Nigeria: deliberations are ongoing with the NTA, which is the official national television of Nigeria. A partnership wills see to the wide coverage and national reach of the activities concerning the ArOY Campaign.
  12. The Federal Ministry of Women Affairs, Abuja, Nigeria: A meeting between the OCI Foundation and this Ministry is expected to hold sometime in October 2019, with expectations high that a partnership deal will be reached. When this happens, this Ministry will be vital in ensuring a smooth and successful national roll out.
  13. NGOs and Governmental Institutions: We will seek to partner with various Nigerian and overseas-based Non-governmental and governmental organizations, in our quest to spread the vital messages of the ArOY Campaign to all high schools in Nigeria. Support from all will be important for us to success, and can be in financial and non-financial terms. The anticipated costs will be huge, but this would not deter the OCI Foundation. The lives we seek to save, are much more valuable than the funds we seek to spend.
  14. Individuals: Ours is a Foundation that are willing to partner with individuals. You can partner with us by volunteering to work at our event, or by donating in cash or kind.
  15. Corporate organisations: Small and large scale organisations are also welcomed to partner with us. These partnerships can be in cash or kind, like printing services, phone application technological developments, event venues, media services, outfits, legal services, and so on.
  16. Plus lots more!!


In the coming months and years, the ArOY, we believe, will dominate discussions and policy meetings in the public and private engagements within and outside Nigeria. We are excited about this opportunity to save lives in ways that are not only sustainable and cost-effective, but also wide-reaching and effective.

The excitement is growing, and a number of leading Nigerian news outlets have already reported this project. Anyone with interest can gain further insights by reading these reports from various news media outlets, most of which are available HERE.


The ArOY Campaign is an expensive campaign, aiming to reach millions on women over the next few years. The costs run into hundreds of thousands of dollars. Non-financial donations can be in the form of cars, office spaces, sponsorship for educational materials, and so on. Follow the link below to donate, or contact us to discuss sponsorships. No donation is small. Please remember that all donations to the OCI Foundation is tax deductible.

Donations through PayPal or Bank Cards can be made HERE.

Detailed explanation of the Arm Our Youths Health Campaign: TV Interview with OCI Foundation's representatives (05/09/2019)

Facts on Breast and Cervical Cancers Dr Chris Ifediora, the President and Founder of the OCI Foundation (06/09/2019)

. . . Join us, as we  ARM OUR YOUTHS!


. . . Join us, as we ARM THEM YOUNG!!


 . . . Join us, as we ARM THEM ALL!!!


 . . . Join us, as we ARM THEM NOW!!!!


Join us, as we rise, by lifting others!!!!!


  1. World Health Organization. Human papillomavirus (HPV) and cervical cancer. WHO 2016; Accessed January 6th, 2018.
  2. World Health Organization/HPV Information Centre. Nigeria: Human Papillomavirus and Related Cancers, Fact Sheet 2017 2017; Accessed January 7th, 2018.
  3. Ukpo TMO. Nigerian Women’s Knowledge and Awareness of Cervical Cancer. Walden University, Minneapolis, ProQuest Dissertations Publishing, Walden University, Minneapolis; 2013.
  4. World Health Organization. WHO | Cancer. WHO 2017; Accessed November 20th, 2017.
  5. Omoyeni OM, Oluwafeyikemi PE, Irinoye OO, Adenike OO. Assessment of the Knowledge and Practice of Breast Self Examination among Female Cleaners in Obafemi Awolowo University Ile Ife, Nigeria. International Journal of Caring Sciences. 2014;7(1):239.
  6. Okobia MN, Bunker CH, Okonofua FE, Osime U. Knowledge, attitude and practice of Nigerian women towards breast cancer: A cross-sectional study. World Journal of Surgical Oncology. 2006;4(1):11.
  7. Ayinde O, Omigbodun A, Ilesanmi A. Awareness of cervical cancer, Papanicolaou’s smear and its utilisation among female undergraduates in Ibadan. African Journal of Reproductive Health. 2004:68-80.
  8. Chigbu CO, Onyebuchi AK, Onyeka TC, Odugu BU, Dim CC. The impact of community health educators on uptake of cervical and breast cancer prevention services in Nigeria. International Journal of Gynecology & Obstetrics. 2017;137(3):319-324.
  9. Ifediora C, Azuike E. Knowledge and attitudes about cervical cancer and its prevention among female secondary school students in Nigeria. Tropical Medicine & International Health. 2018.
  10. Ifediora C, Azuike E. Tackling breast cancer in developing countries: insights from the Knowledge, Attitudes and Practices on breast cancer and its prevention among Nigerian teenagers in secondary schools. Journal of Preventive Medicine and Hygiene. 2018;59(4):282.
  11. Ifediora C, Azuike E. Sustainable and cost-effective teenage breast awareness campaigns: insights from a Nigerian high school intervention study. Journal of Evaluation in Clinical Practice (accepted). 2018.
  12. Ifediora CO, Azuike EC. Targeting cervical cancer campaigns on teenage high schoolers in resource-limited economies: lessons from an intervention study of Nigerian senior secondary school girls. Family Practice. 2018

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